Doing
her homework late one night, Susie is startled to find that her school paper really...
Perhaps
a simple fluke of nature? No, actually a miracle of modern science has created
Glow Max. Turn off the lights and see for yourself! Yes,
it's true: a specialty paper that actually does what it's supposed to do! Finally,
the midnight oil will burn brighter for schoolchildren like Susie who are staying
up until all hours in pursuit of academic success. If you're in pursuit of design
success, be sure to read the rest of PaperView for more enlightening details
on Riverside's Glow Max. 
Mention the phrase "glow-in-the-dark" and most people smile. Maybe they
grin remembering a Fourth of July when the glowing bracelets and magic wands seemed
more popular with the kids than the fireworks show. Perhaps it's the many memories
of trick-or-treaters on Halloween that bring a happy expression to a person's
face. Whatever the reason, the words "glow-in-the-dark" just seem to
result in smiles.
Riverside
Paper Company has been creating smiles for many years. As the leading supplier
of school construction paper in North America, chances are that you or someone
you know has undoubtedly used some of Riverside's paper stock for an art class
project. Glow Max, the glow-in-the-dark paper, is one of the mill's newest
specialty grades. Riverside first began making paper in 1893 on the banks of the
Fox River in Appleton, Wisconsin. Appleton is located about 100 miles north of
Milwaukee, just northwest of Lake Winnebago. Since Riverside's founding over a
century ago, the mill has developed into a successful paper company with a reputation
for creative product innovation. Although
best known for its vibrantly colored groundwood and sulphite construction paper
and poster boards, Riverside also offers an array of multi-purpose colored paper
lines. In fact, one of Riverside's flagship grade lines is actually called Array.
The Array product line includes a variety of versatile papers including card stock,
computer paper, marbled writing paper, and parchments. Among the mill's newer
products are several Multi-Cultural Construction Paper kits that feature assorted
skin tone shades for diverse school district populations. Many of Riverside's
paper products are acid-free recycled grades with varying degrees of post-consumer
waste fiber content. One of Riverside's oldest trademarks, Ecology, was first
introduced in 1972 during the early beginnings of the environmental movement.
The grade name is still used for several writing pad products. This
month's edition of PaperView is printed on Riverside's Glow Max,
the thrilling new glow-in-the-dark paper. The print possibilities for Glow
Max range from such traditional applications as greeting cards and stationery
products involving Halloween and New Year's Eve/Y2K to collateral materials for
theaters, restaurants, night clubs, and stadiums. For any special evening events,
Glow Max will provide plenty of excitement. What's
the secret behind Glow Max? In a word, chemistry. Using phosphorescent
pigments, the paper is coated with a mixture composed of crystalline zinc sulfide
that's treated with copper. The copper acts as an activator, using the zinc sulfide
crystals to absorb light and slowly emit the stored light for up to one hour.
A laser compatible and offset printable paper, Glow Max is stocked in cut-size
36 lb. Bond (92 lb. text.) Glow Max is also available in different sizes
and weights in reasonably small custom made runs. It can also be produced two-sided.
Although the paper looks practically radioactive, rest assured Glow Max
is non-toxic. Glow
Max is an outstanding example of today's types of new interactive papers.
Steve Schueller, Riverside's Regional Sales Manager, says that Glow Max
was developed by the mill as "a product that was something different."
Glow Max is certainly different enough to create more attention, and smiles,
for your next design project. 
Weight
36 lb. bond
Sheet
Size 8-1/2 x 11 Sheets/Carton
Variable Color
Green Other
Custom Sizes/Weights Available; Laser Compatible; Recyclable Shown
on 36 lb. Green Glow Max Bond. |