|
 | Wednesday's
bridge game was breezing along when Bridget nonchalantly picked-up a three of
diamonds. Unbelievably, the playing card began to slowly change appearance. The
ladies were all stunned by the paper's...
 
Has
Bridget stooped to a new low to win at bridge? Considering Ethel's new zero-tolerance
cheating policy, it's unlikely. We may never know who planted the peculiar card
in the deck, but we do know this: it actually changed color right before the ladies'
eyes! Bridget's fantastic experience offers you a vivid view of Color-Change,
the new thermochromic paper that changes color when you touch it.
Of
course, it's true: Color-Change is exciting, easy to use, and non-toxic
too! If
you play your cards right, you can impress your clients, make children giggle,
and even have fun yourself by using Color-Change. For a winning hand in
designing your next print project, be sure to stack the deck in your favor and
read the rest of PaperView for more colorful commentary on Color-Change. 
A Chicago Catholic
girls' high school has boosted its enrollment over the last several years thanks
in large part to a talented school recruiter known simply as the "folder
lady." It seems that grammar school children and even their parents couldn't
wait to receive one of the school's information folders. The folders miraculously
changed color when touched. Luckily, you don't have to be an eighth grader again
to benefit from the "folder lady's" wisdom. Color-Change, a colorful
new series of paper products that actually change color when touched, is available
for any of your upcoming graphics projects. By now, you've undoubtedly noticed
something special about the sheet of paper you're holding in your hands. The Color-Change
paper has probably already changed color, having slowly faded to white. Now, put
the newsletter down, letting go of the paper. See how the color slowly returns?
How exactly does this paper work?
When
it comes to understanding Color-Change paper, it helps to remember the
old adage that the more things change, the more they stay the same. Color-Change
is a thermochromic product, meaning it changes color with a change in temperature.
When Color-Change is warmed-up, whether by touching, rubbing or mechanical
heating like a copier or laser printer, it alters the paper's color. Once the
heat source is removed, the color returns to its original state. Touch-It, Inc.
founder Paul Wakefield says the paper "has a mottled look that allows you
to physiologically fool the eye" to enhance the apparent absence of color.
Color-Change works best within a temperature range of 75.2 degree F to
89.6 degrees F. 
Touch-It has been developing Color-Change products under Paul's direction
since 1992. Initially based in Ogden, Utah, the company recently relocated to
Lawrenceburg, Indiana, just west of Cincinnati. With a background in chemistry
and engineering, Paul created his innovative line of color changing paper products
that include not only text and cover weight papers but beverage cups and posters,
too. This month's edition of PaperView is printed on Touch-It's 24 lb.
Color-Change Bond. The paper may be printed in any number of ways including
laser and offset. Currently, the company stocks Color-Change Bond in blue
to white and grey to white in cut size, but custom colors are readily available
in minimum making runs of 4,000 lb. in either sheet or roll stock. In addition,
10 and 18 pt. cast coated as well as 12 pt. matte cover stocks are available on
a making basis. The next time you need to add a little color to your design work,
just use Color-Change.
Coloring
the world...one drop at a time: Touch-It's Paul Wakefield.  Color-Change
Weights:
Paper: 24 lb. Bond, Board: 10 & 18 pt. Cast Coated, 12 pt. Matte
Coated
Sheet
Sizes: Variable Sheets/Carton:
Variable Colors:
Blue to White, Grey to White Other:
Custom Colors Available, Custom Envelopes, Recyclable Shown
on 24 lb. Blue Color-Change Bond. | | |
 |
Mike Hughes
A
look at the people who make, market and use paper... 
Thanks to
President Teddy Roosevelt's creation of the U.S. Forest Service in 1905, millions
of Americans have grown to value the tremendous importance of the country's forest
lands. Thanks to foresters like Mike Hughes, future generations will continue
to enjoy the forests. Originally from Bridgeport, Connecticut, Mike has been with
the Colorado State Forest Service since mid-1990. With an office coincidentally
nestled in the foothills of the Roosevelt National Forest, Mike is figuratively
and literally on the frontlines when it comes to forest conservation. In an interview
with PaperView from his office in Fort Collins, Colorado, Mike shared some of
his insights into the forester's world. Treetime:
Colorado State Forest Service's Mike Hughes (r) PV:
Across the U.S., many people seem to have a "been there, done that"
mentality with ecology issues like recycling. What's your perception of Colorado
residents' current environmental attitudes? MH:
Being that we live in one of the most beautiful states in the union, Colorado
residents are very environmentally aware. They will always vote for environmental
legislation. PV:
Sustainable forestry management appears to be gaining acceptance within the paper
industry. What exactly is this concept? MH:
It's forest management where the number of trees cut will allow a consistent amount
of wood or fiber to be removed indefinitely. PV:
The recent firestorm in Los Alamos, New Mexico raised concerns about the National
Park Service's use of controlled or "prescribed" burns to reduce flammable
brush. Statistically, however, burn-offs are quite rare, aren't they? MH:
Yes, unfortunately you don't hear about the 97-98% of successful prescribed burns.
Controlled/prescribed burns are a very useful tool in maintaining healthy forests.
We are minimizing what would naturally happen if you didn't put out wildfires. PV:
When disasters like fires and avalanches arise in your district, does your department
become involved? MH:
When forest fires occur, all our personnel are qualified to help control the disaster
in one capacity or another. PV:
From fires to something less serious, but equally sinister: have you had any Big
Foot sightings in Colorado forests? MH:
Only when it's painted on a 4 x 4 truck! |
 |
R ead
All About It!
A
look at the historical development of paper.. Strasbourg,
Germany, 1609: The oldest recorded newspaper, the Strasbourg Relation, began to
be published regularly. The Relation focused on the bustling business news of
Strasbourg, an early European marketing center located on the German-French border.
At the time, Strasbourg was part of Germany. Later, the city became united with
France in 1681. England soon followed Germany into the newspaper business with
the 1621 publication of the Courant or Weekly News. |
1.
_____ is a paper production term that refers to the surface of the paper that
generally has less dust and was next to the wire side on the paper machine.
