Created as a companion to our Paper PostCards, PaperView is a quarterly newsletter designed to preview the latest innovative paper products, especially writing and text grades.Aside from featuring a variety of exciting papers, we hope you'll gain some insight into some of the people, places and particulars of paper and how it impacts us all.

Imagine your own paper mill. A place where you could pick the paper you wanted to make. Custom colors and special finishes would be easy. No more "sorry, it's a mill item only" excuses for you. Remember, you're the mill! Wishful thinking perhaps, but not really if you know about George A. Whiting Paper Company. One of America's oldest family-operated mills, Whiting was established in Menasha, Wisconsin in 1882. About 40 miles southwest of Green Bay, Menasha lies in the heart of what paper people call the "Paper Valley." Whiting specializes in attractive text and cover papers as well as special embossed finishes. Many graphic arts professionals are learning that Whiting truly is their own paper mill. Custom runs of small quantities are possible, unlike other mills requiring 40,000 lbs and up. And, for small print jobs using stock grades, Whiting's flexible order quantities are a convenient resource. A strong environmental advocate, the Whiting mill produces nothing but 100% recycled papers.

This month's edition of PaperView is printed on Whiting's Closed Loop; a unique recycled text and cover line featuring earthy, natural looking colors. Introduced in 1996, the paper contains 50% post-consumer waste material. According to the mill's Tripp Whiting, Closed Loop was developed as a specialized grade to implement the recycling concept of integrated post-consumer waste recovery. Most of the Closed Loop's fiber content is self-generated. Closed Loop also features unique paper weights: 75 lb. text and 90 lb. cover. These weights are useful in projects requiring more bulk and strength, especially in the case of the 90 lb. cover. Next time you're in search of new papers, be sure to think about Closed Loop from G. A. Whiting, your own paper mill.

Closed Loop

Weights 75 lb. Text; 95 lb. Cover

Sheet Sizes 11 x 8½; 23 x 35; 25 x 38; 26 x 40

Sheets/Carton Variable

Colors Beluga (white), Hemlock (green), Rose (red), Tamarack (yellow), Dolphin (blue), Ash (gray)

Recycled 100%/50% Post-Consumer Waste

Other Acid-free; Matching Envelopes

Shown on 75 lb. Hemlock Closed Loop Text.

China 105 A.D.: Frustrated at the problems of writing on heavy bamboo strips, the Chinese turned to costly silk. Searching for a better solution, Emperor Ho Ti's court official, Ts'ai Lun got inventive. Using a bizarre concoction of mulberry tree bark, cotton rags, and fish nets combined with water, Ts'ai produced the world's first known pulp. Once dried in the sun, Ts'ai's new creation made for an improved writing surface. For hundreds of years, papermaking was a carefully guarded secret in China.

Paper Tracks: U.S. papermakers recycle enough paper every day to fill a 15-mile- long train of boxcars.

Pulp Fiction: Paperback books were introduced in 1935 by Penguin Books.

A. Bogus

B. Translucent

C. Vellum

1. A paper finish that's toothy and relatively absorbent as well as a grade of uncoated paper that's ivory or natural colored. Sometimes stationery and tracing paper can also be referred to as _____.

2. _____ papers and paperboards are produced primarily from old papers or inferior, low-grade stock in imitation of grades using superior raw materials.

3. Special grades of paper with vitreous properties usually offered in light weights ranging from 17 lb. to 48 lb. in clear and colors are known as _____.