|
| After
days of careful scrutiny, Mildred is quite perplexed. She still can't tell the
difference between conventional paper and...
 
Is this
a silly joke from the paper industry? No, of course not. It's actually a creative
combination of conservation and capitalism. The result is Re:Vision, a
new recycled paper that's made without wood pulp. Yes, you read it right:paper
products without any wood pulp! Is this possible? Absolutely! So
for those forward thinking individuals who are willing to go out on a limb to
explore the graphic arts frontier, here's a visionary paper so bold that it almost
defies explanation, but we'll try! If you would like to get to the root of this
amazing paper development, be sure to read the rest of PaperView for more
defining details on Re:Vision. 
Think of some
natural combinations that occur during the fall season like pumpkins and Halloween,
weekends with football games, and turkey on Thanksgiving. Now let's consider the
combination of trees and paper. OK, so it's not as picturesque as say, fall foliage
and a Sunday drive, but you must admit it's certainly a natural pairing. What
comes to mind then when you hear the term tree-free paper? It sounds somewhat
strange, doesn't it? With so many "free" phrases flung around today
like fat-free and sugar-free, you'd think another "free-something" like
tree-free paper wouldn't be a big deal, but it does catch your attention, doesn't
it? Vision Paper believes, as do we, that tree-free paper is a big deal. The Albuquerque,
New Mexico based company has made a huge investment in the future of tree-free
paper products. But before continuing, it's probably time to answer the big question:
Just how is tree-free paper made? The answer: using non-wood pulp.
Instead
of relying on traditional trees like Southern yellow pine to produce pulp for
paper production, Vision Paper uses Kenaf. A slender, but strong fibered plant,
Kenaf is classified as a member of the Hibiscus family and is related to cotton
and okra. Kenaf first flourished on the African continent 4,000 years ago and
is a hardy plant that is drought resistant. Kenaf is so tough, in fact, that Ford
Motor Co. is currently testing materials made from Kenaf to use for parts of its
interior car door panels. Kenaf
grows like a weed, rising to heights of 12' to 14' in as little as four to five
months. Southern pine trees mature much slower than Kenaf, taking seven to 40
years to reach harvestable size. Besides the advantage of quick harvesting, Kenaf
is also far superior to Southern pine in terms of yield or useable pulp, producing
up to five times more pulp per acre according to U.S. Department of Agriculture
studies. Vision Paper President Tom Rymsza says that Kenaf also plays a key role
in preventing ozone depletion, absorbing CO2 at a rate of two to three times greater
than deciduous trees. This
month's edition of PaperView is printed on Vision Paper's Re:Vision,
a recycled paper containing Kenaf. First introduced in 1997, Re:Vision
is actually the latest version of Kenaf paper. Originally, Vision introduced a
paper that consisted of 100% Kenaf pulp. Offered since 1992, the 100% Kenaf paper
(known as Vision Paper, like the mill) is 100% tree-free as well as Totally Chlorine-Free.
Re:Vision goes one step further, combining all the benefits of Kenaf with
recycled Post-Consumer Waste (PCW) fiber material. Offered in several blends of
Kenaf/PCW in both text and cover weights, Re:Vision is Process Chlorine-Free.
When you want to branch out and try new papers, don't forget to remember Re:Vision.  Re:Vision
Weights:
60 lb., 70 lb., 80 lb. Texts, 80 lb. Cover Sheet
Sizes: 11 x 17, 20 x 26, 23 x 35, 25 x 38 Sheets/Carton:
Variable Colors:
Natural Other:
Recycled (50% Kenaf/50% Post-Consumer Waste & 30/30Blend), Process Chlorine-Free,
Matching Envelopes Shown
on 60 lb. Re:Vision Text.
| | |
 |
 Donna
Moore
A
look at the people who make, market and use paper... Talk
about someone who likes to give good stuff away...Donna Moore, Crown Vantage's
Manager of Creative Services, oversees the distribution of thousands of free paper
samples during the course of a year. Everyday, Donna's department handles an average
of almost 100 sample requests from paper merchants and clients across North America.
A Pennsylvania native, Donna has been sampling Crown Vantage customers with paper
since 1985. In an interview with PaperView from her office just outside of Philadelphia,
Donna shared some of her insights into the sample world.
Ample
Samples:Crown Vantage's Donna Moore. PV:
Crown Vantage seems to have an excellent reputation in the industry as being very
responsive to providing samples. What's your department done to establish this
image? DM:
Well, we have seven people including myself who work really hard helping customers.
Samples are very important to our customers and we try to give them what they
need. We receive sample requests through the phone, fax, voice mail, and our website
(www.curtispapers.com). PV:
Lots of mills distribute sample sheets, but printed samples are often another
story. What's the story about printed samples at Crown Vantage? DM:
Besides plain sheets, our department has lots of printed samples on all of our
grades of premium printing papers. Twice a year, Crown Vantage hosts a graphic
awards program called "The Best" that provides us with many nice printed
pieces on our papers. Our next show will be December 8, 1999 in New York. Sometime
next year, we'll be in Chicago. PV:
What do you like best about your job? DM:
Everyday is so different that it stays interesting. You never really know what
to expect. PV:
What's one of the more unusual sample requests that you've received? DM:
A designer called in and said she wanted a sample of everything we had. Not just
some items, but everything. I explained that we have about 1,500 products. She
didn't understand that we don't ship a truckload of samples to one person. We'll
send a lot of samples, just not truckloads! |
Paper
Technology Spreads Across Europe
