casually mentioned to Renee that she'd had her fill of supposedly environmental
papers with wimpy recycled contents. Gayle was quite bewildered, however, when
Renee asked her if she'd ever considered... |
liked to think she was as open minded as anyone, but the mere thought of a dead
person coming back to life as a piece of paper, no matter how good the finish,
was just a little too weird for Gayle. Only Renee wasn't talking about rebirth
at all, but about a new paper called Reincarnation Matte!
aside, it's true: Reincarnation Matte is affordable, really recycled, and
oh so earth-friendly, too!
if you're a designer like Gayle who's searching for true eco-paper nirvana, you'll
definitely think Reincarnation Matte is heaven sent. Just be sure to read
the rest of PaperView for a more soulful summary of Reincarnation Matte.
Of all the expressions involving change, is there any phrase better than "turning
over a new leaf"? It's certainly more meaningful than the old "changing
horses in midstream" line, which seems way too difficult (unless you're a
really good swimmer).
another change of the seasons and fall here, "turning over a new leaf"
is especially apropos when referring to New
Leaf Paper. A San Francisco-based paper distributor, New Leaf has successfully
initiated some forward-thinking changes in the way environmental papers like Reincarnation
Matte are marketed.
when eco-friendly papers were first introduced on a wide scale? During the early
1990's, newer papers with post-consumer waste and alternative fibers became quite
trendy in the mainstream.
quality problems in some recycled sheets and relatively higher costs dampened
marketplace acceptance. Eventually, the performance problems were corrected. The
costs of such papers still remained higher than non-recycled papers, however,
and demand stagnated.
by such conditions, Jeff Mendelsohn started New Leaf Paper in 1998. Part of New
Leaf's mission statement is "to inspire-through our success-a fundamental
shift toward environmental responsibility in the paper industry." Jeff realized
that New Leaf's formula for achieving success with recycled papers was simple:
their paper had to perform as well as virgin paper and be affordable.
all indications, the formula seems to be working. Perhaps New Leaf's greatest
advantage, however, is the tremendous range of papers they offer. Through a variety
of mills, New Leaf offers a huge assortment of readily available recycled papers
ranging from superior coated text and cover papers like Legacy to publishing grades
like EcoBook 100, Moxie, and Cyclus.
month's edition of PaperView is printed on New Leaf's 80 lb. Reincarnation
Matte. Besides containing more than twice the post-consumer waste of competing
brands, it also has a high brightness (89). If you have clients who you think
value the environment and recognize the positive image enhancements of using eco-friendly
papers, maybe it's time you helped them by "turning over a new leaf"
to discover New Leaf Paper!
room alfresco: New Leaf Paper employees.
70, 80, 100 lb. Text & 65, 80, 95 lb. Cover
100%/50% Post-Consumer Waste
Acid-Free, Process Chlorine-Free (PCF)
on 80 lb. White Reincarnation Matte Text.